ANALYTICS STRATEGY
We work with you to determine what you need to measure and how – so your analytics mean business. Typical deliverables include a Digital Marketing Measurement Model (DMMM) and implementation guide.
SYSTEM SETUP AND TAGGING
Google Analytics setup and configuration – expert setup delivering data you can rely on.
Tag management system setup – save time and cost while adding flexibility and agility to your tagging setup. Working with Google Tag Manager and Ensighten.
Custom tagging measure user behaviour on your site in real detail with event tagging, custom dimensions and metrics, content grouping, goals, ecommerce tracking and more.
ANALYSIS & REPORTING
Business insights sneaking past you? We do data extraction and clean-up, trend analysis, statistical modelling. Amplify the signal, minimise the noise, and use analytics to answer your business questions.
We’ve helped organisations with questions such as analysing and optimising the value of campaigns and channels; independent cross-check of data from agencies; evidence for business cases, redesigns, and strategy reviews; conversion optimisation; and content engagement measures.
Regular reporting a chore? Our automated reporting takes away the pain and error. Our framework pulls relevant data from the Google Analytics API, and puts it together with other sources, analysis and visualisations. This is compiled into user-friendly emails which you, and your stakeholders, can read anywhere.
SPLIT TESTING
We can help with anything from design of a split-testing programme, to implementation of a range of popular tools. Our analysis can help you make decisions based on split test data, even in situations where the usual significance testing approach fails – small samples or rare conversions