20th February 2012


Peakconversion is

  • a growing consultancy, specialising in web analytics, marketing measurement and optimisation
  • a Google Analytics Technology Partner
  • based in Brisbane, Australia; serving clients around the world

What we do

Automated reporting and custom dashboards – business relevant, actionable reports delivered. We have proven solutions for automated analytics reporting, and years of successful experience applying them in digital businesses and not-for-profits

Split testing – we can help with testing strategy, and experiment design, setup and results analysis. With Bayesian analysis, we can get usable results even where traffic is too low, or conversions too rare, for other approaches. With analytics integration we spot results that others miss.

Analytics system setup, customisation and maintenance – we can help you measure what matters to you; specialising in Google Analytics, Google Tag Manager and Ensighten

Digital strategy – helping organisations with evidence based approaches to digital strategy and transformation. We can help you to collect and use data to:

  • optimise marketing spend
  • improve conversion paths
  • cross check media agency results
  • innovate – test assumptions and fail faster
  • design based on analytics and user test data
  • measure and prove the value of your digital investments


Justin Gough, Peakconversion’s founder, has more than two decades experience running successful sites and digital teams for household name brands in a range of sectors, including ecommerce, charity, sports and government.

Justin Gough – Director
Australia: +61 (0)7 3040 6265
UK: +44 (0)20 8133 4236

Google Analytics Individual Qualification
Optimizely Platform Certification

Peakconversion has a pool of qualified and proven specialist consultant statisticians and technologists to call upon where required